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The new hjem collection is inspired by the beautiful land that is Scandinavia.

Founder, Alexandra spent a month in Copenhagen really getting to know the city while selling in a market and finding new stockist locations.

Couchsurfing her way through, she met wonderful humans and new style muses. She sat window-watching and sketching at every café/ wine bar she could find. It was apparent that this collection would be the most intricate and luxurious that aleur has EVER created.

"Beautiful handmade loungewear that you’ll never want to take off! The best to way feel comfortable AND look gorgeous"

-Hannah Isolde Goodman

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