aleur was founded in 2016 with a mission to deliver eco-luxury loungewear that enhances your self-care rituals.
Soft materials stimulate the senses and create a feeling of pleasure and luxury. We believe that natural fabrics can change the home’s atmosphere and your own state of mind. We work so hard to have the home we want, now it's time to enjoy it.
About the founder: Alexandra Watson
With a degree in sociocultural anthropology, Alexandra's point of view is rich with empathy and sensitivity.
She provides her clientele with an understanding of their need for comfort, function and freedom.
We are proud to offer a sustainable, eco-friendly, and ethically-made alternative to fast-fashion.
aleur is designed and made in Montréal.