About aleur

Aleur was founded in 2016 with a mission to deliver luxury loungewear that enhances your self-care rituals.

about aleur loft Montréal


Soft materials stimulate the senses and create a feeling of pleasure and luxury. We believe that natural fabrics can change the home’s atmosphere and your own state of mind. We work so hard to have the home we want, now it's time to enjoy it.

About the founder: Alexandra Watson

With a degree in sociocultural anthropology, Alexandra's point of view is rich with empathy and sensitivity. She provides her clientele with an understanding of their need for comfort, function and freedom.

We are proud to offer a sustainable, eco-friendly, and ethically-made alternative to fast-fashion. Designed and made in Montréal.

AN ETHICAL APPROACH TO FASHION

LOCAL PRODUCTION

All aleur garments are made locally in Montréal. Most pieces are made in our atelier 1619 Rue William, Griffentown, Montréal. If we receive large shop orders, we reach out to local artisans to take on some of our production. It's very important to us create more jobs and help revive the textile industry in our community.

MINIMAL WASTE

We arrange and cut out pieces thoughtfully to create less waste. We use fabric scraps for alternative production like scrunchies or dust bags. Small batch production is an essential part in preventing overproduction waste. We release small collections so that each release is thoughtful and considerate of it's place in this world.

EXTENDED CLOTHING LIFE

Repair Program: Once you purchase aleur, you're guaranteed free repair on that item. 

One of the most exciting things about in-studio production is having access to all machines at any time. We take responsibility for making quality garments that you can wear for the rest of your life. With that said, life happens and sometimes thread breaks, but don't worry we're here to fix it for you. We want to do everything we can to prolong the life of clothing with reinforced stitching and repair. This helps to avoid CO2 emissions, waste output, and of course, it saves you money. 

You can email alexandra@atelieraleur.com to meet up/ mail your garment.

ECO-FRIENDLY FABRICS

A majority of our collections are made with natural materials. We love using organic cotton, linen, and silk.

DEADSTOCK FABRICS

We love sourcing deadstock/overstock fabrics to reduce textile waste. It also conserves energy and reduces the carbon footprint that would've been expended on producing new fabric. We shop at huge warehouses in the old textile sector of Montréal to find cool overstock fabrics that would otherwise be burned. There's something special about creating beautiful collections with discontinued fabric that you can't find anywhere else. Deadstock fabrics are perfect for small batch production, as we only need about 40 meters to create few sizes ranges of a garment. We believe this is an excellent divergence from fast fashion mass-production, which creates an enormous amount of waste in scraps and unsold products.